Okay, so people are calling. One we already know is upset because she booked with you previously.
The questions I have are:
How many of the others who have called are booking?
Are they asking about dates you would have booked anyway or are they inquiring about non-peak dates?
Are they specifically calling because of the coupon or because of name recognition via the ad?
When you placed this ad what were you told was the distribution? What percentage of that distribution is calling you? coupo<span style="color:red">How much per valid lead is that </span><span style="color:red">coupon costing you?</span> How are you tracking the results? Okay, now are you still happy with the coupon?
If yes to the last question then I say great and keep up the good work.
Diana - Scott's prettier half.
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