[SOHO]

Yes, the put-offish chap demo-ing it was named Adam, general consensus was dissapointed, that the first impression is made by the guy demoing and answering questions. And the first impression made was not a good one due to his attitude. Very quick to try and make people feel stupid for asking questions. I saw a few aggrevated individuals walk away in disgust. That was a shame, any new product deserves a friendlier face.
It most certainly was not plastic. Seems very sturdy and well made. Every feature that was shown worked very well. I hope today the public relations factor improves a bit with a bit friendlier front-end and maybe letting other people actually touch and play with it. The software as displayed on the monitor does have a crossfader but not as displayed on the built in monitor so without the full setup of mose/monitor/keyboard there are no crossfade possibilities without an external mixer. I think a built in hardware crossfader would have strengthened their position that the external mouse/monitor was not really needed during use with the provided mic input.
It seems well made and I'm sure it will find many users. Hopefully I'll see a more advanced side of the software today.
Personally my excitement is still held for ReFlex as it sounds like its feature-set is by far the more desirable of the products.
Side-note is that scratch products had very good crowd response. Scratching is something that, to me, is not important but for DJ software at the show, the best crowds were held by Serato, final scratch and PCDJ.