[Cap]

Charles: Mr Microsoft is an questionable example regardless of product opinion.

First, he attacked a market where there was little vision, no conformity or standards, no client need or desire to have or own it, and it was in the mysterious and magical stage.

Mr. Microsoft did not have competition. The local school marm was not a software designer on weekends. It's easy to sell and market when there isn't anybody else in the field or having the product.

He did one thing we should all consider with every contact or call. Make the buyer feel that if they don't buy our particular service, they will simply die.

I find it humorous and sad that a DJ who can jump start an event of 150 people he/she never met before, nor talked to, nor had any previous contact with, and in a half hour, has them enjoying the time of their lives. That's talent and skill. Why isn't that same talent and skill applied to their client pre-sale ideology? It's motivation. It's pushing the right buttons at the right time. It's being clever. It's being versatile and reactionary.

Whatever is being done to make on-site successes, apply same to marketing. Be one with both.

I guess, Charles, what I'm trying to imply is that I cannot perform as Cap Capello and yet sell like Tony Robbins, or Harry Beckwith, or Randy, or Peter, or anyone else. WYSIWYG leads me to higher GWYW bookings than other tricks and techniques attempted in the past.

The digital up-sell Jam speaks of are ala carte add-ons that add to the client feeling that "if we don't hire him, we'll die".