Jam: I would be very interested in learning your digital music up-sell sales approach. Not trying to sound facetious, it seems that digital music is so common-place nowadays (such as selling a car and wheels are an option), that you've tapped into something quite unique.
We did touch briefly on the digital remastering of tracks, one at a time, and that is where an effective difference is made, and I do offer this remastering service as an option (a $100/per hour service), but it is separate from the base contract.
Jim: Yes, we do approach quite differently to obtain the same ends. Philosophically, some sell the DJ industry first and then their services in comparison with the "herd" secondarily.
Not giving a hoot about the industry, my focus is entirely on my services leaving the clients to make their own comparisons and the feeling that if they don't retain my services, they will simply die. If, by not raising comparative questions nor offering an iota of negativity nor fear factors in my presentation, there is no need for them to search any further. That's where we dramatically differ.
Also, very quickly about multi-media forms, I do not have the capability or equipment to play a record, tape or CD on prem. It's digital or nothing.
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Cap Capello, Career Mobile DJ - (518) 399-7451
Product Specialist - Purchase Consultant, BOSE Personal Amplification Systems (PAS)
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